Dubai’s shopping scene is set to be revolutionized as one of the emirate’s shopping hotspots is set to launch an impressive range of global brands. The thrilling development is just part of a master plan for expansion that offers a superior shopping experience and is set to draw fans from all over the region. Launching these global brands is a milestone in Dubai’s ongoing progress as a shopper’s paradise par excellence.
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Mall Makeover Project Description
The mall of Emirates Dubai is getting a complete overhaul to transform its shopping experience radically.
Project Information:
- Investment Value: Dhs5 billion revamp
- Timeframe: Brands to open by end of 2025
- Expansion in the Future: 100 new stores and outlets in next five years
- Opening Dates: Exact dates not yet decided
Primark: British Fashion Superstore Arrives
This long-awaited arrival of the Irish high-street fashion retailer is a massive injection of Dubai’s budget-friendly fashion business.
Store Information:
- Brand Origin: Irish brand
- Regional Expansion: First regional store in The Avenues Mall Kuwait (October)
- Dubai Timeline: Earlier than anticipated 2026 arrival, now booked for 2025
- Pricing: Identical to international stores
- Product Range: Fashion, homewares, Harry Potter, beauty ranges
Skims: Kim Kardashian’s Brand Debut
The celebrity-influencer body-shaping shape wear brand is to open its physical retail presence in the region for the first time.
Store Highlights:
- Founder: Kim Kardashian
- Regional Status: Region’s first brick-and-mortar store
- Current Availability: At first, only through Ounass
- Product Focus: Creating bodysuits, casual loungewear, body positivity campaigns
- Likely Reception: Highly likely to do well
Ulta Beauty: USA Beauty Giant
The beauty giant chain brings wide-ranging cosmetics and skincare to Dubai consumers.
Key Facts:
- Origin: Leading US American beauty company
- Announcement: Initial regional arrival announced in January
- Operator: Regional retail franchise operator Alshaya Group
- Regional Expansion: Kuwait and Saudi Arabia stores also on plans
- Product Range: Diverse across price segments and tiers
- Brand Promise: “All Things Beauty. All in One Place”
- Product Segments: Prestige, indie, and drugstore beauty
Gray Wellness Club: Luxury Wellness Experience
A premium wellness club that goes beyond the retail experience.
Facility Features:
- Size: 25,000-square-foot wellness destination
- Opening Schedule: October 2025
- Location: Kempinski Mall of Emirates in Dubai
- Mother Company: SEVEN Group Wellness (Dubai and Ibiza roots)
- Focus Areas: Fitness, movement, recovery, relaxation, longevity, nutrition, community
Bred Bakery: Swiss Culinary Addition
Emirates mall Dubai will introduce this European bakery brand to its restaurant menu.
Bakery Details:
- Origin: Swiss popular brand
- Timeline: By end of 2025
- Future Updates: Details to be released soon
- Category: Foodie destination
2025 Mall of Emirates Dubai Updates Impact
These brand launches are a strategic entry into the retail landscape of Dubai, combining fashion, beauty, wellness, and dining less than one roof.
Strategic Benefits:
- Diversity: Variety of categories covered (fashion, beauty, wellness, food)
- Regional Firsts: Some brands are opening in the region for the first time
- Price Points: From low-cost (Primark) to premium offering
- Experience Enhancement: Beyond shopping with wellness facilities
- Future Growth: Room for 100 additional stores in five years
Timeline and Expectations
All the names approved are set to open operations within a year, although official opening dates have yet to be released.
Opening Schedule:
- Confirmed Timeline: End of 2025
- Status: No exact dates finalized
- Priority Openings: Mall of the Emirates opens doors to all five brands this year
- Future Phases: More stores in the pipeline for the coming years
Conclusion
The entry of these five giant global brands at Mall of the Emirates marks a key milestone in the retail development of Dubai. From Primark’s affordable fashion treasures to Kim Kardashian’s Skims shape wear, Ulta Beauty’s wide range of cosmetics, Gray Wellness Club’s holistic wellness approach, and Bred Bakery’s Swiss gastronomic expertise, shoppers will have never-before-seen diversity and optionality. This Dhs5 billion repositioning positions Mall of the Emirates as the leader in regional retail innovation, setting the stage for another 100 stores in the next five years. While these brands get set to open their doors before 2025 is through, Dubai keeps positioning itself as a global shopping hub that draws the world’s most coveted brands and offers residents and visitors unparalleled retail experiences.
