The Dubai retail sector is in for a massive makeover as the Mall of Emirates in Dubai, is all set for upcoming exciting brands. In a massive upgrade, the shopping mall is all set to adopt worldwide brands, luxury brands, top brands in the world of beauty, wellness retreats, as well as foodie hotspots, making Dubai one of the top shopping destinations as the mall marks entry into 2026.
If you are interested in fashion, beauty, food, or just enjoy keeping updated with the latest events, these upcoming launches offer a promise to everyone, thanks to the new stores opening in Mall of Emirates. Let’s have a deeper insight into what to expect this winter season. Also look for Here Is an Introvert’s Guide to Dubai: The Best Places to Relax, Read and Recharge
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SKIMS
This global renowned shapewear and lounge wear brand will be opening its very first flag shop within the region. Known for its inclusive clothing sizes and minimalist designs, SKIMS will offer consumers all its necessary clothing ranges and underwear offerings via an innovative retail setting.
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Ulta Beauty
Ardent lovers of beauty and cosmetics have something to rejoice about, considering that Ulta Beauty has recently launched its branches in the Middle East. Not only will the company supply various forms of cosmetic products such as makeup, but it will also cover the realm of hair and fragrances.
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Jo Malone London
This famous British perfume brand is opening its doors to a new venue offering its famous line of fragrances, candles, and bathing products. Consumers are treated to an upmarket shopping experience that includes fragrance layering.
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COS
COS is renowned for its fashion that does not go out of date and is characterized by Scandinavian simplicity. The forthcoming store will provide top-quality everyday fashion for women and men. The fashion will consist of top-quality materials and will be characterized by defined shapes.
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Omega
The affluent watch lovers would be glad to learn that one of the brands, Omega, is already preparing to roll out its shop in which it will display its renowned watches.
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Vhernier
The jewel brand Vhernier is an Italian based brand that will soon launch its artistic collection at the Mall of the Emirates. The artistic craftsmanship is made in the unique jewelry pieces offered by the brand.
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BRED Bakery
This innovative bakery offers a first in the region with freshly baked bread and pastries and café classics. A great way to take a break during shopping or over a weekend breakfast.
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Gray Wellness Club
A lifestyle wellness retreat, Gray Wellness Club is a combination of fitness, recovery, and wellness solutions. This has been designed for those who aim to merge exercise, mindfulness, and related activities into their lifestyle.
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New Covent Garden Theatre District
The mall will not only provide the retail avenue, but it will also comprise a cultural zone which will include a theatre. The mall has, therefore, upgraded to being, instead of just a retail destination, an entire lifestyle destination.
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Sephora (Expanded Store)
The cosmetics giant has opened with a much larger space. Prepare to be amazed with interactive cosmetic zones, technology aids, and a larger selection of consumer goods specifically designed for an engaging shopping experience.
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H&M (New Concept Store)
H&M re-launches with its remodelled store format, which combines categories such as fashion, beauty, and lifestyle. The revamped format focuses on sustainable living, trendy offerings, and customer engagement.
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Gymshark
The generic sportswear brand has established an exclusive outlet for sportswear, necessary items for sports, and sport-lifestyle wears.
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Victoria’s Secret
Victoria’s Secret has opened a new and revamped store design offering lingerie, sleep sets, and essentials merchandised in a space that is both inclusive and modern.
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Rolex (Reimagined Boutique)
The new store for the high-end watchmaker combines classic elegance and modern store design in perfect harmony.
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Louis Vuitton – Expanded Store
Louis Vuitton has also enhanced their exposure within the mall by providing a luxurious shopping experience with extended lines and interior designs.
Why These Openings Matter?
Winter expansion is a paradigm shift and is considered a major change in the operation of shopping malls. With the continuous growth and expansion of the Mall of the Emirates, it is no longer a shopping mall but a destination that has lifestyle components that include shopping, dining, wellness, culture, and entertainment. All this will be realized after the opening of the 100 new concepts. Additionally, this upgrade positions the mall in the region as one of the inspirational and iconic destinations for consumers since all that shoppers seek is now available in one place.
Final Takeaway
Luxury fashion and beauty brands, wellness, and cultural hotspots are just a few things among many that you look forward to as you get ready to enter the new stores open in Mall of Emirates, as a sign of a whole new beginning that is about to await Dubai as far as shopping destinations. No matter what your reasons may be, you can be sure that you will discover something of interest to pursue. Given all the launch events taking place simultaneously, this is indeed a very special time indeed.
