With even greater discounts, high-end incentives and life-changing raffia prizes, Dubai Shopping Festival 2026 is coming back. The city becomes a massive sale center where buyers are able to replenish wardrobes, improve gadgets and even leave the shopping center richer than they came in. It might be considered one of the best promotional deals on shopping in malls in the UAE in the next 2026 seasons ever.
The best shopping deals in 2026 to organize your spree will be provided below.
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Score Huge Discounts at Hundreds of Brands Across the City
The ethos of the festival dictates that nearly all large retailers are getting involved in the party. Fashion brands, beauty counters, electronic magnates and furniture stores are making their promotions operational and making January shopping to be really exciting. Families can go around the whole mall knowing that there is some bargain on every turn, and tourist get an opportunity to explore the city in its well-known sales tradition. To most visitors this is one of the best art exhibitions of the Dubai-style shows, but to shop.
- Timings: Mall hours vary
- Location: Malls located across the city.
- Specifications: 75 percent off at identified stores.
Drive away in a Nissan Patrol
Auto lovers are able to start the year with a big dream. Shop at a partnered centre and buy at least a minimum of 5 items and you will be automatically included in a draw to win a new Nissan Patrol. The SUV was a regional favourite and the thought of getting to win it at the cost of regular shopping itself leaves one with adrenaline surging.
- Times: At DSF Auto Season.
- Location: Chosen dealerships.
- Entry: Spend thresholds are in use.
Get up to 80 Percent off on Pearl and Diamonds
Jewellery houses are shinning the most during this DSF. Those who shop their bridal jewelry, anniversary planners and jewelry collectors can choose their necklaces, rings, and custom-crafted jewelry with the dramatic discounts. Gold prices can go and fall, but festival discounts soften the blow, and make luxury more affordable.
- Timing: 10am-10pm typical
- Location: Jewelling participants
- Offer: Up to 80% off
Go out on a Productive Shopping Trip
The various malls have loyalty programmes that transform the receipts into points, coupons and immediate gifts. Rather than making it a one-time buy, the customers end up with a layered reward that includes coffee vouchers, cinema tickets and fashion cards where the customers will be inviting to go back the following week.
- Timings: Store hours
- Place: Huge shopping malls.
- Rewards: Tiered by spend
Become a Millionaire at the Majid Al Futtaim Malls
Perhaps the most discussed offer of the Dubai shopping festival 2026, one million dirhams is the prize shoppers will have an opportunity to win at the Majid Al Futtaim malls. Each purchase is a golden ticket experience and promotion already raised foot traffic in Mall of the Emirates, City Centre Deira and Mirdif.
- Dates: Until mid-January
- Location: All MAF malls
- Entry: Via receipts and app
This weekend: Free Shopping at Al Jaber Optical
Al Jaber Optical reverses the standard sale story, buy their eyewear and they may refund the whole purchase. Frames of any designer, lenses of contact and sun-glasses any kind will do. It works best on students who come back to campus and office employees who spend most of their time looking at the computer monitors.
- Timings: Weekend only
- Location: Al Jaber optical branches.
- Refund: Selected winners
Enter the Golden Ticket Draw
Shoppers of the d3, JBR and Bluewaters would be able to participate in the Golden Tickit draw to win real gold. The promotions will be associated with lifestyle destinations and shopping receipts, which will encourage people to go to various sections of the city on the New Year Day.
- Timing: Daily
- Location: Ticket partnered areas.
- Prize: Gold bars
Cash Money Borrowed on a Pocket Basis at Mercato Mall
Mercato Mall is traditional with weekly cash prizes. Jumeirah community-style centre is a destination where families follow their morning at the beach (Kite Beach and Al Mamzar) and transform an easy-going leisurely holiday into a worthwhile shopping experience.
- Timing: Until Jan 11
- Location: Mercato Mall
- Prize: Weekly cash
Grab a Daily Surprise Deal
There is a daily surprise offer at 10am displayed in many malls where a specific category of products reduces to a price that is impossible to match. The earlier models featured iPhones priced at Dh500 and high-end perfumes priced at Dh50, and 2026 will also feature similar shock.
- Timing: Announced 10am
- Location: Citywide
- Details: 24-hour flash
DSF Auto Season: Upgrade your Ride
In addition to raffles, DSF Auto Season offers actual purchase promotions, trade-in bonuses, free servicing packages and insurance discounts. Car show rooms resemble wildlife safari parks operating on shiny metallic beasts.
- Timing: Vary
- Location: Dealerships
- Offer: Servicing + discounts
Snap up 1 Million MUSE Points
Loyalty programme users Watch and fashion lovers can get 1 million MUSE points through the MUSE loyalty programme, which can be used in dozens of brands. The concept promotes long time use as opposed to the impulse purchases.
- Timing: Festival hours
- Location: MUSE partners
- Prize: 1m points
Receive Dhs15,000 Gift Vouchers in the Process of Buying Watches
Retailers of luxury watches are giving huge gift vouchers up to Dhs15,000 to collectors. It is ideal to be used when you intend to make a purchase of heirlooms or corporate gifts.
- Timing: Until Jan 11
- Location: The chosen boutiques.
- Offer: Gift vouchers
Planning Tips
- Be at the office early on leave days; the parking lots are soon full.
- It is necessary to have receipts photographed; a variety of entries must be uploaded.
- Compare weekend flash and weekday steady discounts.
- Mix beach mornings and evening mall attractions.
Conclusion
As depicted in Dubai Shopping Festival 2026, January 2026 will be in a position to produce the best shopping deals not to miss in 2026 in the fields of fashion, eyewear, jewellery and automobiles. Being a millionaire at the Majid Al Futtaim malls, winning gold by playing Ticket, or just adoring daily surprise offers, in any case, there is something to be offered to any kind of shopper. Combine your spree with the animal activities and outdoor walks in the city and you will be enjoying the start of the year in the most fulfilling manner without necessarily having to pay full price.
